SPLASH magazine is a quarterly magazine with a target audience of American swimmers of all ages. They use both digital and print distribution. For print distribution, all members of USA Swimming recieve a subscription by mail for free. Non-members can also purchase a year subscription through the USA Swimming website. For digital distribution, instead of just having the full issues available to download, they publish some individual articles on their website. They also post some features to social media, including USA Swimming’s own social media accounts and the accounts of well-known professional athletes. This is a good idea because it can help with advertisement as well as distributing the magazine. I can use the distribution method of posting articles on my website, because it will help to give possible readers a glimpse of what they could be getting if they were to purchase a subscription.
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