Target Audience Research - SPLASH

One magazine that has a similar target audience to mine is USA Swimming's SPLASH magazine. The main reason our target audiences are similar is because they are both about swimming, so they would primarily interest swimmers or athletes in general. There is no specific age range, gender, income level or education level targeted for these magazines, as long as the reader enjoys swimming. There are various marketing techniques used to promote this magazine. One way they promote this magazine is by posting about it through social media, either by their own account or the accounts of the featured athletes(pictured below). Another way they promote this magazine is by giving USA Swimming members a free subscription, which also helps with distribution and advertisement. USA Swimming uses both logical and emotional appeals. It uses logical appeals by convincing the reader that it will help them to become a better swimmer. It uses emotional appeals by including pictures and interviews about famous swimmers, such as Michael Phelps. This magazine uses both print and digital media. The main marketing technique I can use to promote my magazine is the use of social media.