Target Audience Research - Runner's World

A magazine that has a similar target audience to mine is Runner's World. Both magazines are targeted towards athletes of all ages, genders, incomes, and education levels. The only difference is that Runner's World distributes editions all over the world, while my magazine is primarily targeted towards Americans. This magazine markets their product through social media, their website, an email newsletter, and even a store with running merchandise. This magazine uses a logical appeal with tips for runners of all different levels. It also uses an emotional appeal by including stories about different runners and their journeys.This magazine uses print and digital media. An aspect I can use to market and promote my magazine is the use of a website or an app.